DAYSPA Magazine Business

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

Read labels with a discriminating eye.
John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
Educate yourself.
The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Revenue Opportunities

An examination of your spa’s mid-year revenues may leave you wondering how to tap into new income opportunities. One way to boost business is to introduce makeup sevices—or re-evaluate the ones you have. If you’re interested in learning how to do it, you can go online to listen to a panel of industry experts as they discuss positioning makeup on a spa menu.

One of the stars of this recorded conference call, available from InSPAration Management, is seasoned spa professional Natalie Spencer. As the general manager of Renaissance European Day Spa in Fayetteville, North Carolina, she shares her makeup center launch success story.

Together with Dori Soukup, president of InSPAration Management, they discuss strategies to develop helpful marketing tools. “Many spa professionals think they’re in the makeup business, but they don’t generate revenue,” Soukup says. “There are easy ways to turn that around by ensuring your selection is enticing to clients and properly promoted.”

The panel also touches on hosting makeup events and promotions. For more information, visit insparationmanagement.com.

View this full article in pdf format as it appears in the print magazine.

Psst! See the latest trends in professional cosmetics from the hottest makeup artists in DAYSPA's sister publication, Beauty Etc., a new digital magazine!

Revenue Opportunities

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